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Higher Income Shoppers Like Beauty Bargains

Mintel report shows inclination to buy private label and brand name cosmetics.

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By: TOM BRANNA

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Shoppers in higher income brackets can sometimes be thriftier than those with lower incomes, say some experts. According to a recent report from Mintel, 64% of women in the $100K-$149K income bracket plan to continue buying some store brand/private label color cosmetics and some brand name color cosmetics, meanwhile, only 50% of those in the $50K-$74K and 48% in the $75K-$99K bracket say the same thing. “This does not mean higher income women do not purchase higher end, national brands...

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